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Regular make-up users are significantly more ad-attentive, especially to digital ads, says YouGov.
December 16, 2025
By: Lianna Albrizio
Associate Editor
This holiday shopping season, makeup users are significantly more ad-attentive, especially to online ads, per a new report from YouGov. Beauty consumers buy across nearly every personal care category, and the UK-based internet market research and data analytics firm notices a wider range of ads than the average American, making them a high-value audience for end-of-year campaigns. New findings show regular makeup users are significantly more ad-attentive, especially to online ads with 58% ...
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